01
DAY ONE
OBJECTIVE → OFFER → MARKET
STRATEGY
Understand the business, offer, customer, market and campaign objective.
DEFINE STUDIO
/
META ADS TRIAL
START 7-DAY TRIAL ↗
01 / META ADS
7 DAYS
GIVE US 7 DAYS. LET'S BUILD.
A focused Meta advertising sprint built around your business, audience, creative and conversion goal.
NO LONG SETUP CYCLE
STRATEGY → BUILD → LAUNCH
TRIAL / 001
7-DAY META LAUNCH
DAY 01
CAMPAIGN
BUILD
CREATIVES
04
AUDIENCES
03
STATUS
READY
CAMPAIGN BUILD / PROGRESS
7-DAY SPRINT
1/7
OBJECTIVE
GROW ↗
MARKET
GLOBAL
02 / THE IDEA
LESS WAITING. MORE DOING.
Instead of spending weeks moving between strategy, creative and setup, the trial brings the important campaign decisions into one focused seven-day sprint.
03 / THE 7-DAY SYSTEM
ONE WEEK. ONE SYSTEM.
02
DAY TWO
COLD → WARM → HOT
AUDIENCE
Structure prospecting, engaged and high-intent audience groups.
03
DAY THREE
HOOK → VISUAL → MESSAGE
CREATIVE
Develop hooks, angles, messaging and creative directions for the campaign.
04
DAY FOUR
CAMPAIGN → AD SET → AD
BUILD
Build the campaign architecture, ad sets, ads and targeting structure.
05
DAY FIVE
CLICK → ACTION → DATA
TRACK
Establish the measurement framework required to understand campaign activity.
06
DAY SIX
CHECK → TEST → APPROVE
QA
Check links, messaging, creative, audience and campaign configuration.
07
DAY SEVEN
LAUNCH → LEARN → OPTIMISE
LAUNCH
Launch the campaign and begin the optimisation cycle from real signals.
04 / CAMPAIGN ARCHITECTURE
BUILT AROUND THE GOAL.
01
CAMPAIGN
Define the campaign objective and overall account structure.
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02
AD SETS
Separate audiences, placements and testing variables where required.
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03
CREATIVES
Build different hooks, formats, messages and visual directions.
↗
04
RETARGETING
Re-engage users who have already interacted with the brand.
↗
05
TRACKING
Build the measurement layer needed to read campaign signals.
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06
OPTIMISE
Use campaign signals to identify what deserves more attention.
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05 / THE FUNNEL
FIND. ENGAGE. CONVERT.
Different users need different messages. The campaign structure reflects where someone is in the buying journey.
01
COLD
NEW AUDIENCES
↓
02
WARM
ENGAGED USERS
↓
03
HOT
HIGH INTENT
↓
04
ACTION ↗
CONVERSION
06 / CREATIVE TESTING
DON'T GUESS. TEST.
Strong campaigns need more than one creative idea. We structure variations around the variables that matter.
VARIABLE
A
B
C
HOOK
PRODUCT
PROBLEM
RESULT
FORMAT
STATIC
VIDEO
CAROUSEL
MESSAGE
BENEFIT
PROOF
OFFER
CTA
LEARN MORE
SHOP NOW
GET STARTED
07 / RETARGETING
THEY SAW YOU. BRING THEM BACK.
01 / ENGAGED
INTERACTED
→
People who interacted with your brand or content.
02 / VISITED
CONSIDERED
→
People who reached your website or destination.
03 / ACTION
CONVERT
Give high-intent users a reason to take the next step.
08 / AFTER LAUNCH
LAUNCH ISN'T THE END.
DATA
→
ANALYSE
→
TEST
→
OPTIMISE
→
SCALE
CTR
CLICK-THROUGH
CPC
COST / CLICK
CPA
COST / ACTION
ROAS
RETURN / SPEND
09 / GLOBAL CAMPAIGNS
META ADS. 50 COUNTRIES.
The same focused campaign system, adapted for businesses across global markets.
1
AUSTRALIA
↗
2
AUSTRIA
↗
3
BAHRAIN
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4
BANGLADESH
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5
BELGIUM
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6
BRAZIL
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7
CANADA
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8
CHINA
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9
DENMARK
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10
EGYPT
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11
FINLAND
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12
FRANCE
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13
GERMANY
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14
GREECE
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15
HONG KONG
↗
16
INDIA
↗
17
INDONESIA
↗
18
IRELAND
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19
ISRAEL
↗
20
ITALY
↗
21
JAPAN
↗
22
JORDAN
↗
23
KENYA
↗
24
KUWAIT
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25
MALAYSIA
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26
MEXICO
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27
NETHERLANDS
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28
NEW ZEALAND
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29
NIGERIA
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30
NORWAY
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31
OMAN
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32
PHILIPPINES
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33
POLAND
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34
PORTUGAL
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35
QATAR
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36
ROMANIA
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37
SAUDI ARABIA
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38
SINGAPORE
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39
SOUTH AFRICA
↗
40
SOUTH KOREA
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41
SPAIN
↗
42
SWEDEN
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43
SWITZERLAND
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44
TAIWAN
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45
THAILAND
↗
46
TURKEY
↗
47
UAE
↗
48
UNITED KINGDOM
↗
49
UNITED STATES
↗
50
VIETNAM
↗
10 / START YOUR TRIAL
SEVEN DAYS. ONE MOVE.
Tell us what you're selling, who you're trying to reach and where you want to grow.
START MY 7-DAY TRIAL ↗