Product title

DEFINE STUDIO / COPYWRITING
START A COPY PROJECT ↗
01 / COPYWRITING

COPYWRITING
IN KENYA
MOVE

COPYWRITING built for businesses in KENYA — designed to make people stop, understand, believe and take action.

WRITE MY COPY ↗ SEE WHAT WE WRITE ↓
● ● ●DEFINE / COPYWRITING SYSTEM01
PROJECT / BRAND MESSAGELIVE
01
RESEARCHPOSITIONINGCONVERSION
QWERTYUIOP
HOOKSTOP → READ
CTATAKE ACTION ↗
02 / THE IDEA / KENYA

GOOD COPY
SOUNDS GOOD.

Great copy does more. It gives people a reason to keep reading, a reason to believe and a reason to act.

03 / COPYWRITING / WHAT WE WRITE

WORDS
FOR EVERY
TOUCHPOINT.

01 WEBSITE COPY

Messaging that makes your website easier to understand and harder to leave.

↗ 02 LANDING PAGES

Headlines, sections, offers and CTAs built around conversion.

↗ 03 AD COPY

Hooks and messaging designed to earn attention and action.

↗ 04 PRODUCT COPY

Turn features into benefits people can understand and want.

↗ 05 EMAIL COPY

Subject lines, sequences and emails designed to drive the next action.

↗ 06 SOCIAL COPY

Hooks, captions and content copy built for attention in busy feeds.

↗ 07 SALES PAGES

Long-form persuasion that takes customers from interest to decision.

↗ 08 BRAND MESSAGING

The words that define what you stand for, who you serve and why you matter.

↗
04 / COPYWRITING SYSTEM

RESEARCH.
WRITE.
REFINE.

01RESEARCH

Understand the audience, market, product, competitors and customer language.

→
02POSITION

Find the strongest idea, angle, promise and reason to believe.

→
03WRITE

Turn strategy into headlines, hooks, body copy and calls to action.

→
04TEST

Compare different messages, angles and calls to action.

→
05OPTIMIZE

Keep what works and make the message stronger over time.

05 / BEFORE → AFTER

SAME
PRODUCT.
BETTER WORDS.

VERSION ABEFORE
PRODUCT HEADLINE

HIGH QUALITY PRODUCTS AT GREAT PRICES.

We offer high-quality products for all your everyday needs.

REWRITE→
VERSION BAFTER
PRODUCT HEADLINE

BUILT FOR EVERYDAY. MADE TO LAST.

The everyday essential designed to work harder and last longer.

06 / THE BUILDING BLOCKS

EVERY
WORD
HAS A JOB.

01HOOKSMAKE THEM STOP.↗
02HEADLINESMAKE THEM READ.↗
03VALUE PROPOSITIONSMAKE IT CLEAR.↗
04BENEFITSMAKE IT MATTER.↗
05PROOFMAKE THEM BELIEVE.↗
06OBJECTIONSREMOVE DOUBT.↗
07OFFERSMAKE IT VALUABLE.↗
08CTAMAKE THEM MOVE.↗
07 / WHERE THE WORDS GO

ONE
MESSAGE.
MANY CHANNELS.

DISCOVERYGOOGLE ADSSEOYOUTUBETIKTOK
CONSIDERATIONWEBSITELANDING PAGESINSTAGRAMLINKEDIN
CONVERSIONSALES PAGESPRODUCT PAGESEMAILCTA
RETENTIONEMAILCRMCONTENTREMARKETING
08 / THE MESSAGE

IF THE WORDS
DON'T MOVE
THEM...

DEFINE_COPY.mdWRITING
01
// write something worth reading
02
03
// then give them a reason to act
09 / KENYA / GLOBAL REACH

[SERVICE].
50 COUNTRIES.

Conversion-focused messaging built for brands communicating across markets and cultures.

1AUSTRALIA↗ 2AUSTRIA↗ 3BAHRAIN↗ 4BANGLADESH↗ 5BELGIUM↗ 6BRAZIL↗ 7CANADA↗ 8CHINA↗ 9DENMARK↗ 10EGYPT↗ 11FINLAND↗ 12FRANCE↗ 13GERMANY↗ 14GREECE↗ 15HONG-KONG↗ 16INDIA↗ 17INDONESIA↗ 18IRELAND↗ 19ISRAEL↗ 20ITALY↗ 21JAPAN↗ 22JORDAN↗ 23KENYA↗ 24KUWAIT↗ 25MALAYSIA↗ 26MEXICO↗ 27NETHERLANDS↗ 28NEW-ZEALAND↗ 29NIGERIA↗ 30NORWAY↗ 31OMAN↗ 32PHILIPPINES↗ 33POLAND↗ 34PORTUGAL↗ 35QATAR↗ 36ROMANIA↗ 37SAUDI-ARABIA↗ 38SINGAPORE↗ 39SOUTH-AFRICA↗ 40SOUTH-KOREA↗ 41SPAIN↗ 42SWEDEN↗ 43SWITZERLAND↗ 44TAIWAN↗ 45THAILAND↗ 46TURKEY↗ 47UAE↗ 48UNITED-KINGDOM↗ 49UNITED-STATES↗ 50VIETNAM↗
10 / COPYWRITING / KENYA

MAKE YOUR
MESSAGE
MOVE.

Tell us what you're selling, who you're selling it to and what you want them to do next.

START A COPY PROJECT ↗