DEFINE STUDIO / LINKEDIN MARKETING LET'S GROW YOUR BUSINESS ↗
01 / LINKEDIN MARKETING

POST.
GET SEEN.
GET REMEMBERED.

We turn your expertise, ideas, stories and opinions into LinkedIn posts people actually want to stop and read.

BUILD MY LINKEDIN ↗ SEE THE SYSTEM ↓
YOUR LINKEDIN FEED LIVE
DS
DEFINE STUDIO Marketing · 2h

The best marketing doesn't feel like marketing.

DS
DEFINE STUDIO Marketing · 12m

Your expertise is worth more when people can actually see it.

We believe great LinkedIn content starts with something you genuinely know. Not something manufactured for the feed.

♡ 428 ↗ 61 ◯ 38 comments
02 / THE PROBLEM

YOUR EXPERTISE
IS VALUABLE.
IS ANYONE SEEING IT?

KNOWLEDGE 01
↓
NO CONTENT 02
↓
NO CONSISTENCY 03
↓
NO AUTHORITY 04
03 / THE CONTENT ENGINE

IDEA.
POST.
REPEAT.

01 FIND Ideas, expertise, stories and opinions.
→
02 WRITE Turn the idea into something worth reading.
→
03 DESIGN Give the idea a visual people remember.
→
04 PUBLISH Put it in front of the right audience.
04 / CONTENT PILLARS

YOUR FEED
NEEDS A POINT OF VIEW.

01 / TEACH EXPERTISE Explain what you know.
02 / SAY OPINION Take a position.
03 / TELL STORY Show what happened.
04 / SHARE INSIGHT Explain what you're seeing.
05 / PROVE RESULTS Show what you've achieved.
06 / HUMANISE CULTURE Show the people behind the brand.
05 / THE POST

EVERY POST
HAS A JOB.

DS
DEFINE STUDIO Marketing · 1h
The biggest mistake businesses make with their content...

Most businesses try to say everything. Great posts make people stop and think about one thing.

01 HOOK
02 STORY / INSIGHT
03 VALUE
04 CONVERSATION
01 HOOK Earn the next line.
02 STORY Give people a reason to care.
03 VALUE Leave them with something.
04 CONVERSATION Give people something to respond to.
06 / HOOKS

STOP
THE SCROLL.

01 "We spent €10,000 learning this." THE CURIOSITY HOOK
02 "Nobody talks about this part." THE CONTRARIAN HOOK
03 "Here's what we'd do differently." THE LESSON HOOK
04 "I completely changed my mind." THE STORY HOOK
07 / CONTENT FORMATS

ONE IDEA.
MANY FORMATS.

ONE
IDEA
01 TEXT POST
02 CAROUSEL
03 VISUAL
04 STORY
05 CASE STUDY
06 INSIGHT
08 / FOUNDER CONTENT

PEOPLE
TRUST PEOPLE.

We turn the knowledge already inside your head into posts people want to follow, save and share.

EXPERIENCE
↓
OPINION
↓
CONTENT
↓
TRUST
↓
AUTHORITY
09 / COMPANY CONTENT

MAKE THE
COMPANY WORTH FOLLOWING.

01 PRODUCT What you're building.
02 PEOPLE Who makes it happen.
03 CUSTOMERS Who you help.
04 INSIGHTS What you're learning.
05 INDUSTRY What you're seeing.
10 / CONTENT CALENDAR

CONSISTENCY
IS A SYSTEM.

MON TUE WED THU FRI
INSIGHT01
STORY02
OPINION03
PROOF04
INDUSTRY05
EDUCATE06
FOUNDER07
STORY08
DATA09
OPINION10
11 / CONVERSATION

POSTING IS
ONLY THE START.

POST Share the idea.
→
COMMENT Start a conversation.
→
DISCUSS Build relationships.
→
CONNECT Build your audience.
12 / CONTENT ANALYTICS

WE DON'T JUST
POST.
WE LEARN.

IMPRESSIONS 128K ↑ 42%
ENGAGEMENT 7.4% ↑ 18%
PROFILE VIEWS 3,821 ↑ 31%
FOLLOWERS +642 ↑ 24%
SHARES 384 ↑ 39%
13 / OPTIMISATION

EVERY POST
TEACHES US SOMETHING.

POST A HIGH REACH LOW ENGAGEMENT
→
LEARN CHANGE HOOK CHANGE FORMAT · CHANGE ANGLE
→
POST B HIGH REACH HIGH ENGAGEMENT
14 / THE AUTHORITY LOOP

CONTENT THAT
COMPOUNDS.

YOUR
VOICE
SHARE TEACH ENGAGE CONNECT TRUST AUTHORITY
15 / WHAT WE DO

FROM IDEA
TO PUBLISHED.

01 / STRATEGY POSITIONING Audience · Topics · Voice · Pillars
02 / CONTENT POSTS Writing · Carousels · Visuals · Stories
03 / PUBLISHING CONSISTENCY Planning · Scheduling · Publishing
04 / OPTIMISATION GROWTH Analytics · Testing · Refinement
16 / GLOBAL CONTENT

LINKEDIN CONTENT.
50 MARKETS.

LinkedIn content systems built for brands and professionals communicating with audiences across markets.

1 Australia ↗ 2 Austria ↗ 3 Bahrain ↗ 4 Bangladesh ↗ 5 Belgium ↗ 6 Brazil ↗ 7 Canada ↗ 8 China ↗ 9 Denmark ↗ 10 Egypt ↗ 11 Finland ↗ 12 France ↗ 13 Germany ↗ 14 Greece ↗ 15 Hong kong ↗ 16 India ↗ 17 Indonesia ↗ 18 Ireland ↗ 19 Israel ↗ 20 Italy ↗ 21 Japan ↗ 22 Jordan ↗ 23 Kenya ↗ 24 Kuwait ↗ 25 Malaysia ↗ 26 Mexico ↗ 27 Netherlands ↗ 28 New zealand ↗ 29 Nigeria ↗ 30 Norway ↗ 31 Oman ↗ 32 Philippines ↗ 33 Poland ↗ 34 Portugal ↗ 35 Qatar ↗ 36 Romania ↗ 37 Saudi arabia ↗ 38 Singapore ↗ 39 South africa ↗ 40 South korea ↗ 41 Spain ↗ 42 Sweden ↗ 43 Switzerland ↗ 44 Taiwan ↗ 45 Thailand ↗ 46 Turkey ↗ 47 Uae ↗ 48 United kingdom ↗ 49 United states ↗ 50 Vietnam ↗
YOUR NEXT POST COULD BE THE ONE THEY REMEMBER.

GIVE THEM
SOMETHING
WORTH READING.

Build a LinkedIn presence around your expertise, ideas and point of view.

BUILD MY LINKEDIN ↗