DEFINE STUDIO / GOOGLE ADS START A CAMPAIGN ↗
01 / GOOGLE ADS

WHEN
THEY
SEARCH.
BE THERE.

Google Ads built around intent — from the first search to the final conversion.

START A GOOGLE ADS CAMPAIGN ↗ EXPLORE THE TYPES ↓
● ● ● google.com ↗
best furniture near me ⌕
Sponsored · Ad DEFINE STUDIO Performance Marketing That Converts

Strategy, creative and growth systems built around measurable results.

Learn more ↗
Organic result Another business

Search results continue...

INTENT HIGH
CONVERSION +42%
02 / THE GOOGLE ECOSYSTEM

ONE PLATFORM.
MULTIPLE WAYS
TO WIN.

01SEARCHCapture intent.
02SHOPPINGSell products.
03DISPLAYBuild recall.
04VIDEOTell stories.
05DEMAND GENCreate interest.
06APPDrive installs.
07LOCALDrive action.
08P.MAXAcross Google.
03 / SEARCH ADS

THEY'RE
SEARCHING.
YOU SHOW UP.

Capture existing demand when people are actively searching for the products or services you offer.

KEYWORDS SEARCH TERMS AD COPY LANDING PAGES
Sponsored Ad
SEKAR LIFESTYLE Custom Furniture | Fast Delivery

Explore sofas, beds, dining tables and custom furniture designed for your space.

Shop now ↗
BEST FOR CAPTURING EXISTING DEMAND.
04 / SHOPPING ADS

THE PRODUCT
IS THE AD.

SOFA ₹29,999 ★★★★★
DINING TABLE ₹42,500 ★★★★★
BED ₹35,000 ★★★★★
01PRODUCT FEED
→
02MERCHANT CENTER
→
03SHOPPING
→
04PURCHASE
05 / PERFORMANCE MAX

ONE CAMPAIGN.
GOOGLE'S ENTIRE
INVENTORY.

P.MAX CONVERSIONS
SEARCH DISPLAY YOUTUBE DISCOVER GMAIL MAPS SHOPPING
SEARCH + DISPLAY + VIDEO + SHOPPING + MAPS → CONVERSION
06 / DISPLAY ADS

DON'T WAIT
FOR THE SEARCH.
CREATE THE REMINDER.

Stay visible across the web with visual ads designed for awareness, consideration and remarketing.

AUDIENCE → DISPLAY → CLICK → LANDING PAGE
example.com ×
YOUR BRAND MAKE YOUR
BRAND
UNMISSABLE.
BRAND AWARENESS REMARKETING CONSIDERATION BRAND RECALL
07 / YOUTUBE ADS

VIDEO.
BEFORE
THEY SCROLL.

Put your brand in front of the right audience through video storytelling across YouTube.

▶ YOUTUBE 0:15 / 0:30
DEFINE STUDIO PRESENTS MAKE THEM
REMEMBER
YOU.
IN-STREAMReach viewers before or during content.
SHORTSFast vertical video discovery.
VIDEO REACHEfficient awareness at scale.
VIDEO ACTIONDrive measurable action.
08 / DEMAND GEN

CREATE DEMAND.
BEFORE THE SEARCH.

YOUTUBE DISCOVER
SOMETHING
NEW.
→
DISCOVER THIS
COULD BE
FOR YOU.
→
GMAIL TAKE
ACTION
↗
ATTENTION → INTEREST → WEBSITE → LEAD
09 / APP CAMPAIGNS

ONE APP.
MORE INSTALLS.

01 CREATIVE Get attention.
→
02 GOOGLE Find the audience.
→
03 INSTALL Acquire users.
→
04 ENGAGE Drive valuable actions.
INSTALLS COST / INSTALL REGISTRATION PURCHASE RETENTION
10 / LOCAL ADS

WHEN
THEY'RE NEAR.
BE THERE.

Help nearby customers discover your location, call your business, request directions or visit.

●
SPONSORED YOUR BUSINESS OPEN · 4.8 ★
CALL DIRECTIONS
STORE VISITS CALLS DIRECTIONS LOCAL DISCOVERY
11 / REMARKETING

THEY VISITED.
THEY DIDN'T BUY.

01VISITThey discover you.
→
02LEAVENot ready yet.
→
03REMEMBERStay relevant.
→
04RETURNCome back.
→
05CONVERTTake action.
12 / THE CAMPAIGN ENGINE

THE AD IS
ONLY ONE PART.

01RESEARCHUnderstand demand.
02AUDIENCEFind the right people.
03KEYWORDSCapture intent.
04CREATIVEEarn attention.
05LANDING PAGEConvert clicks.
06TRACKINGMeasure everything.
07OPTIMISEImprove performance.
08CONVERTGenerate business.
13 / TRACKING

IF WE CAN'T
MEASURE IT,
WE CAN'T IMPROVE IT.

IMPRESSIONS 482K ↑ 28%
CLICKS 24.8K ↑ 34%
CTR 5.14% ↑ 18%
CPC ₹18 ↓ 12%
CONVERSIONS 1,842 ↑ 42%
ROAS 4.8× ↑ 36%
DATA → DECISION → OPTIMISATION → GROWTH
14 / OPTIMISATION

LAUNCH
ISN'T THE FINISH.

SEARCH TERMS FILTER Find what actually converts.
NEGATIVE KEYWORDS REMOVE Cut wasted spend.
AD TESTING TEST Find stronger messages.
BUDGET SHIFT Move spend toward winners.
CONVERSION GROW Scale what works.
LAUNCH → LEARN → OPTIMISE → REPEAT ↻
15 / WHAT WE MANAGE

FROM STRATEGY
TO CONVERSION.

01 / STRATEGY CAMPAIGN STRATEGY Structure · Audience · Keywords · Budget
02 / CREATIVE AD CREATIVE Search copy · Display · Video · Product feeds
03 / CONVERSION CONVERSION Landing pages · Tracking · Forms · Purchases
04 / OPTIMISATION PERFORMANCE Search terms · Bids · Budgets · ROAS / CPA
16 / THE GOOGLE ADS MAP

ONE ECOSYSTEM.
MANY ENTRY POINTS.

GOOGLE ADS THE ECOSYSTEM
SEARCHCAPTURE INTENT
SHOPPINGSELL PRODUCTS
DISPLAYBUILD RECALL
VIDEOTELL STORIES
DEMAND GENCREATE INTEREST
P.MAXMAXIMISE
LOCALDRIVE ACTION
17 / GLOBAL GOOGLE ADS

GOOGLE ADS.
50 MARKETS.

Google Ads systems built for businesses targeting customers across markets.

1 AUSTRALIA ↗ 2 AUSTRIA ↗ 3 BAHRAIN ↗ 4 BANGLADESH ↗ 5 BELGIUM ↗ 6 BRAZIL ↗ 7 CANADA ↗ 8 CHINA ↗ 9 DENMARK ↗ 10 EGYPT ↗ 11 FINLAND ↗ 12 FRANCE ↗ 13 GERMANY ↗ 14 GREECE ↗ 15 HONG KONG ↗ 16 INDIA ↗ 17 INDONESIA ↗ 18 IRELAND ↗ 19 ISRAEL ↗ 20 ITALY ↗ 21 JAPAN ↗ 22 JORDAN ↗ 23 KENYA ↗ 24 KUWAIT ↗ 25 MALAYSIA ↗ 26 MEXICO ↗ 27 NETHERLANDS ↗ 28 NEW ZEALAND ↗ 29 NIGERIA ↗ 30 NORWAY ↗ 31 OMAN ↗ 32 PHILIPPINES ↗ 33 POLAND ↗ 34 PORTUGAL ↗ 35 QATAR ↗ 36 ROMANIA ↗ 37 SAUDI ARABIA ↗ 38 SINGAPORE ↗ 39 SOUTH AFRICA ↗ 40 SOUTH KOREA ↗ 41 SPAIN ↗ 42 SWEDEN ↗ 43 SWITZERLAND ↗ 44 TAIWAN ↗ 45 THAILAND ↗ 46 TURKEY ↗ 47 UAE ↗ 48 UNITED KINGDOM ↗ 49 UNITED STATES ↗ 50 VIETNAM ↗
DON'T JUST BUY CLICKS.

BUY
INTENT.

Put your business in front of people who are already looking, watching, comparing and ready to act.

START GOOGLE ADS ↗