DEFINE STUDIO / E-COMMERCE SEO GROW MY STORE ↗
01 / E-COMMERCE SEO

GET
FOUND.
GET
BOUGHT.

E-commerce SEO built to get your products and categories discovered by people who are ready to buy.

GROW MY STORE ↗ EXPLORE THE SYSTEM ↓
● ● ● google.com ↗
modern 3 seater sofa ⌕
Organic result SEKAR LIFESTYLE 3 Seater Fabric Sofa

Modern custom sofas designed for your space. Explore styles, materials and sizes.

View product ↗
PRODUCT
3 SEATER / FABRIC MODERN SOFA
₹29,999 ★★★★★
ORGANIC CLICKS +42%
ORGANIC REVENUE 4.8×
02 / THE E-COMMERCE SEO PROBLEM

RANKING A WEBSITE
ISN'T ENOUGH.

01 SEARCH Customer has intent.
→
02 CATEGORY They discover the range.
→
03 PRODUCT They evaluate.
→
04 CART They take action.
→
05 PURCHASE Traffic becomes revenue.
NO VISIBILITY → NO CLICKS → NO SALES
03 / THE E-COMMERCE SEO ENGINE

WE DON'T
OPTIMISE
JUST PRODUCTS.

01 / STORE THE FOUNDATION Technical SEO, crawlability, indexation and site architecture.
02 / CATEGORIES THE MARKET Category pages built around commercial search intent.
03 / PRODUCTS THE ENTRY POINTS Product pages built around specific buying searches.
04 / CONTENT THE DEMAND Content that captures informational, comparison and discovery searches.
STORE + CATEGORIES + PRODUCTS + CONTENT → REVENUE
04 / CATEGORY SEO

YOUR CATEGORY
PAGES SHOULD
RANK FOR THE MARKET.

GOOGLE SEARCH "modern sofas"
SOFAS COMMERCIAL CATEGORY
FABRIC SOFAS LEATHER SOFAS 3 SEATER SOFAS L SHAPE SOFAS SOFA CUM BEDS
KEYWORD RESEARCH SEARCH INTENT CATEGORY COPY INTERNAL LINKS FACETS INDEXATION
05 / PRODUCT SEO

EVERY
PRODUCT
IS AN ENTRY POINT.

Product pages are engineered around the searches your customers actually make.

3 SEATER / FABRIC MODERN SOFA ₹29,999 ★★★★★ 4.8
01 PRODUCT NAME 02 URL 03 TITLE 04 DESCRIPTION 05 IMAGES 06 REVIEWS 07 SCHEMA
SEARCH → PRODUCT → TRUST → PURCHASE
06 / PRODUCT KEYWORD ARCHITECTURE

ONE PRODUCT.
MULTIPLE SEARCHES.

3 SEATER
FABRIC SOFA PRODUCT
3 SEATER SOFA FABRIC SOFA MODERN SOFA SOFA ONLINE COMFORTABLE SOFA BUY SOFA
07 / COLLECTION & CATEGORY ARCHITECTURE

BUILD THE HIERARCHY.

HOME
SOFAS FABRIC SOFAS L SHAPE SOFAS RECLINERS
BEDS KING SIZE QUEEN SIZE STORAGE BEDS
DINING 4 SEATER 6 SEATER 8 SEATER
DISCOVERABILITY CRAWLABILITY INTERNAL AUTHORITY USER EXPERIENCE
08 / TECHNICAL E-COMMERCE SEO

BEAUTIFUL STORE.
CLEAN CODE.

01CRAWLABILITYMake discovery efficient.
02INDEXATIONControl what gets indexed.
03CANONICALSConsolidate duplicates.
04SITEMAPSKeep discovery clean.
05REDIRECTSPreserve authority.
06CORE WEB VITALSImprove experience.
07DUPLICATESReduce content waste.
08URL STRUCTUREBuild a logical store.
09 / FACETED NAVIGATION

FILTERS ARE GREAT
FOR SHOPPERS.
NOT ALWAYS FOR GOOGLE.

SOFAS ○ BLACK ○ BEIGE ○ GREY ○ FABRIC ○ LEATHERETTE ○ 2 SEATER ○ 3 SEATER ○ L SHAPE
SHOPPER USEFUL FILTER
→
SEO CLEAN INDEXATION
→
RESULT NO INDEXATION CHAOS
10 / E-COMMERCE SCHEMA

HELP SEARCH ENGINES
UNDERSTAND THE PRODUCT.

PRODUCT MODERN SOFA SKU / SOFA-302
PRICE₹29,999
AVAILABILITYIN STOCK
RATING4.8 ★
REVIEWS1,284
BRANDSEKAR
SKUSOFA-302
SEARCH RESULT MODERN SOFA · ₹29,999 ★★★★★ 4.8 · IN STOCK · SEKAR LIFESTYLE
11 / INTERNAL LINKING

MAKE EVERY CLICK
LEAD SOMEWHERE.

CONTENT BLOG
COMMERCIAL CATEGORY
TRANSACTIONAL PRODUCT
DISCOVERY RELATED PRODUCT
→
→
→
BLOG → CATEGORY → PRODUCT → RELATED PRODUCT
12 / CONTENT FOR COMMERCE

NOT EVERY SEARCH
STARTS WITH "BUY".

01 / DISCOVERY BEST SOFA FOR SMALL LIVING ROOM
→
02 / CONSIDERATION 3 SEATER VS L SHAPE SOFA
→
03 / COMMERCIAL FABRIC SOFA PRICE
→
04 / TRANSACTIONAL BUY 3 SEATER SOFA
INFORMATIONAL → COMPARISON → COMMERCIAL → TRANSACTIONAL
13 / IMAGE SEO

YOUR PRODUCTS
HAVE ANOTHER SEARCH ENGINE.

3-SEATER-FABRIC-SOFA.webp
01FILENAMESDescribe the image.
02ALT TEXTMake the subject clear.
03COMPRESSIONKeep pages fast.
04RESPONSIVEServe the right size.
05IMAGE SITEMAPImprove discovery.
PRODUCT IMAGE → GOOGLE IMAGES → PRODUCT PAGE
14 / REVIEWS & TRUST

RANKING GETS
THE CLICK.
TRUST GETS THE SALE.

4.8 ★★★★★ 1,284 REVIEWS
588%
48%
33%
21%
11%
REVIEWS → TRUST → CTR → CONVERSION
15 / INTERNATIONAL E-COMMERCE SEO

ONE STORE.
MULTIPLE MARKETS.

01 COUNTRY Where are they searching?
→
02 LANGUAGE How are they searching?
→
03 CURRENCY What are they buying in?
→
04 LOCAL INTENT What matters locally?
→
05 LANDING PAGE Give them the right destination.
HREFLANG LOCAL KEYWORDS URL ARCHITECTURE LOCALISED CONTENT MARKET RESEARCH
16 / THE E-COMMERCE SEO LOOP

SEARCH TO
REVENUE.

01RESEARCH
02ARCHITECTURE
03OPTIMISE
04INDEX
05RANK
06CLICK
07CONVERT
08GROW
RESEARCH → RANK → CLICK → REVENUE ↻
17 / MEASUREMENT

TRAFFIC ISN'T
THE END GOAL.

ORGANIC CLICKS 48.2K ↑ 42%
NON-BRAND TRAFFIC 71% ↑ 18%
PRODUCT VISIBILITY +64% ↑ 31%
CATEGORY VISIBILITY +52% ↑ 24%
ORGANIC REVENUE ₹18.4L ↑ 46%
ORGANIC ROAS 5.2× ↑ 38%
SEO → ORGANIC TRAFFIC → PRODUCT DISCOVERY → REVENUE
18 / WHAT WE MANAGE

FROM TECHNICAL
FOUNDATION TO GROWTH.

01 / TECHNICAL TECHNICAL SEO Crawlability · Indexation · Core Web Vitals · Sitemaps
02 / STRUCTURE STORE ARCHITECTURE Categories · Collections · URLs · Internal linking
03 / PRODUCTS PRODUCT SEO Titles · Descriptions · Images · Schema · Reviews
04 / GROWTH ORGANIC GROWTH Keywords · Content · Rankings · Revenue analysis
19 / GLOBAL E-COMMERCE SEO

E-COMMERCE SEO.
50 MARKETS.

E-commerce SEO systems built for stores targeting customers across markets.

1 AUSTRALIA ↗ 2 AUSTRIA ↗ 3 BAHRAIN ↗ 4 BANGLADESH ↗ 5 BELGIUM ↗ 6 BRAZIL ↗ 7 CANADA ↗ 8 CHINA ↗ 9 DENMARK ↗ 10 EGYPT ↗ 11 FINLAND ↗ 12 FRANCE ↗ 13 GERMANY ↗ 14 GREECE ↗ 15 HONG KONG ↗ 16 INDIA ↗ 17 INDONESIA ↗ 18 IRELAND ↗ 19 ISRAEL ↗ 20 ITALY ↗ 21 JAPAN ↗ 22 JORDAN ↗ 23 KENYA ↗ 24 KUWAIT ↗ 25 MALAYSIA ↗ 26 MEXICO ↗ 27 NETHERLANDS ↗ 28 NEW ZEALAND ↗ 29 NIGERIA ↗ 30 NORWAY ↗ 31 OMAN ↗ 32 PHILIPPINES ↗ 33 POLAND ↗ 34 PORTUGAL ↗ 35 QATAR ↗ 36 ROMANIA ↗ 37 SAUDI ARABIA ↗ 38 SINGAPORE ↗ 39 SOUTH AFRICA ↗ 40 SOUTH KOREA ↗ 41 SPAIN ↗ 42 SWEDEN ↗ 43 SWITZERLAND ↗ 44 TAIWAN ↗ 45 THAILAND ↗ 46 TURKEY ↗ 47 UAE ↗ 48 UNITED KINGDOM ↗ 49 UNITED STATES ↗ 50 VIETNAM ↗
DON'T JUST RANK PRODUCTS.

GROW
THE STORE.

Build an organic search engine around your products, categories and customers.

GROW MY STORE ↗